By harvesting the power of Artificial Intelligence (AI), Spanish and Polish readers of RailFreight.com can now read news in their mother languages. The new Spanish and Polish RailFreight.com websites have been launched, and more will be on the way soon. 

“In the last six years, RailFreight.com has grown from a new website to a leading online magazine building and reporting about rail freight around the globe,” explains Arie van Dijk, CEO of ProMedia, the mother company of RailFreight.com. The publication’s international character and audience reach made such a solution imperative to provide the best possible service to readers from dozens of different countries.

“We want to reach everybody involved in or connected to the goods supply chain. Since English is not the mother language of every professional, these translated websites will make the content better available to them,” underlines Van Dijk.

Building a community

RailFreight.com is all about connecting people from the rail freight industry and the transport sector, either via events or its independent news coverage. Acquiring global reach, however, does not mean overlooking local audiences; this is precisely where the new translated websites target.

“Our technical team has worked round the clock to make this idea a reality. It will help us get the RailFreight.com content to more and more professionals around the globe. Our long-term goal to build a rail freight community is yet one step closer,” says Van Dijk.

With a 98 per cent translation accuracy in tests, the new AI-powered language tool will begin with Spanish and Polish, while more languages will be available in due time. According to Van Dijk, the first additions to arrive will be French and German.

At the same time, nothing will change in the website’s functions. Everything will remain the same, with the only difference being that professionals can access news articles, background stories, analyses and Premium content with more language options.

Do you have any questions about this new solution, or do you want to reach out and share any ideas? You can do so by contacting Luberto Van Buiten, Editor-in-Chief of RailFreight.com, at luberto.van.buiten@promedia.nl.